Brute Strength's Coaching Mentorship Program has made a return!
This is an exclusive 10-week online journey designed to elevate the skills of CrossFit™ coaches.
This program focuses on deepening your knowledge of the methodology and coaching of the Sport of CrossFit™, how to create freedom for yourself by making coaching a career, and how to turn expertise into coaching excellence with a business that works for you.
The Brute Mentorship is a 10-week live online mentorship built for experienced CrossFit coaches who are ready to take the next step in their coaching career.
You'll meet every Sunday for a 60–75 minute live coaching session, with meetings held at either 6:30 AM or 3:30 PM US Central Time (final meeting time determined by participants).
The mentorship is led by Coach El, who will guide the group through the principles, systems, and decision-making processes that have helped Brute coach athletes at every level of the sport. Throughout the program, you'll dive into athlete assessment, long-term development, program design, coaching systems, business growth, and the art of becoming a more effective coach.
As part of the mentorship, Coach Mark Cullen will lead two exclusive masterclasses focused on energy systems. These sessions explore the science behind conditioning and how to apply physiological principles to build more effective training programs, giving coaches a deeper understanding of why programming works—not just what to prescribe.
Every session is interactive and discussion-based, allowing participants to ask questions, work through real coaching scenarios, receive direct feedback, and collaborate with other experienced coaches in the group. This isn't a course you watch—it's a mentorship you participate in.
This mentorship is built around active engagement and collaboration. To get the most out of the program, all participants are expected to:
Participants with two consecutive unexcused absences will be removed from the mentorship program.
Please note: All sales are final.
Participants should expect 3-6 hours of work outside of the weekly calls. This includes a weekly quiz, weekly homework assignments, and a graded group project. Come prepared to put in the work.
This mentorship is designed for coaches who are already working with athletes on a one-to-one basis. It is ideal for coaches who have a strong textbook knowledge base and are looking to sharpen the application of that knowledge within the Sport of CrossFit. This is not the right program for coaches who are looking to transition from group class coaching to one-on-one coaching.
"Coach EL’s coaches mentorship elevated my coaching to an entirely new level. Under his guidance, I developed the confidence and skill set to properly assess new athletes and design programming that directly addresses their weaknesses. In a short amount of time, I’ve built a strong, growing base of athletes which is a direct result of the knowledge and frameworks I gained through this mentorship. If you’re serious about coaching and committed to becoming the best version of yourself professionally, I highly recommend the Coach’s Mentorship."
- Mike Ackley
“My recent mentorship with Coach EL has been transformative. It has challenged my established coaching perspectives and introduced innovative tools to enhance athlete performance. This experience deepened my 'athlete-first' philosophy, providing invaluable insights into tailoring programs for individual athletes' holistic development. Whether you're a novice or a seasoned coach, this mentorship offers profound value, striking an ideal balance between theoretical knowledge and practical application to elevate your coaching practice.”
- Orlando Holt, Head Coach Wod Prep
“Learning from and working under Coach El was a complete game changer. He has all the qualities you look for in a great mentor. His understanding of all aspects of fitness and, more importantly, how to convey those aspects to others, was exactly what I needed to take my coaching to the elite level.“
- Joey Tortora head coach Proven Fitness
Coach El's mentorship was honestly one of the best investments I've made in myself and my business. El completely changed the way I think about programming and business growth. Instead of just giving me answers, he challenged me to see things from a completely different perspective, which has already made me a better coach and business owner. Learning from someone who is truly one of the best in the industry was a game changer. His knowledge, experience, and willingness to invest in my success made every conversation valuable. If you're on the fence about working with El, don't be. Whether you're looking to level up your coaching, improve your programming, or build a stronger remote coaching business, you'll walk away with actionable tools and a completely new way of thinking. I'm incredibly grateful for the mentorship and can't recommend Coach El enough.
- Trent Williamson
